Blog

December 9

Use Weather Forecast Data to Place Google Search Ads

In our most recent post, we discussed the ability to use our weather API to instruct Google Ads to make campaign changes based around the current weather of your target audience. Given that digital advertising based off of current weather conditions in an area provides only one piece of the weather-triggered ads puzzle, we’re excited to share a similar tutorial to make Google ad campaign logic decisions based off of weather forecast data as well. Imagine the possibility of selling ice melt, umbrellas, or beach towels when forecast weather conditions tempt consumers the most. Similar to before, there’s some minimal...

November 13

AerisWeather How-To: Weather-Triggered Ads in Google Search and Display

In today’s competitive digital marketing environment, targeting has become more strategic and focused than ever across paid channels. Many companies are switching to dynamic advertising triggers to minimize waste and deliver when demand for their products and services are at their peak. In many businesses, one of the largest drivers of demand is current weather conditions. From showing low fares for flights to sunny destinations in the dead of winter to SKUs for rain protection gear at a major retailer during a heavy downpour, AerisWeather has experience in helping companies optimize their advertising activity for any conditions Mother Nature may...

Home with lots of glass and perfect lawn
November 5

Smart Home Weather Integrations: Open Source Or Native?

Internet of Things (IoT) products have revolutionized the way humans interact with their environment, from smart cities taking action against poor air quality by adjusting stop lights and getting cars moving, to residential smart homes automating just about any connected device or appliance in its reach. Consumers around the world aren’t just integrating smart lighting and thermostat systems, but fully connected hub systems that manage irrigation, security, and energy consumption for the smart home. These devices programmatically execute tasks in response to event triggers, with some of the most common triggers utilizing 3rd party contextual data, such as current and...

October 29

Integration of Weather Map Layers into QGIS via Aeris Mapping Platform (AMP)

Header Graphic: The active California and Western fires as of the time of publishing this article overlaid on an ESRI Topographic map alongside fire risk and radar. GIS technologies have been revolutionizing the science of geospatial analysis since their inception. These powerful tools have been continuously and rapidly advancing to visualize and aid in solving problems. Here at AerisWeather, we use them regularly to model and test our own weather data and imagery, but also to capture, store, manipulate, analyze, manage, and present all types of geographical data in unison with our own. As with any genre of software that...

Packing a very full suitcase
October 24

Use the AerisWeather JavaScript SDK’s NPM Module to Build a Travel Buddy

The AerisWeather Javascript SDK can solve weather-based problems all while steering clear of the troublesome tasks that go into styling a web page. This can be done using the SDK’s module which can be installed from the Yarn or NPM ecosystem. This tutorial will outline the steps required to use the JavaScript SDK’s NPM module and build a Travel Buddy along the way. What is Travel Buddy? Travel Buddy will help users understand what temperatures to expect during their next trip. By passing the location and date of travel, the application will query our API and provide some pertinent details that will prepare...

Digital Map Interface
September 25

Kronnect Develops Real-Time Weather Mapping Integrations With Easy-To-Use Unity Plugin

Our friends at Kronnect created the World Political Map Globe Edition, a leading interactive map asset for the Unity Real-Time 3D Development Platform, with countless users leveraging it for game development, engineering, construction, architecture, transportation, and more. Kronnect developed an exclusive weather integration with AerisWeather that allows users to leverage global weather mapping layers within their apps.  These layers range from global infrared satellite and temperatures to storm cells and lightning strikes – as well as many more viewable in the AerisWeather AMP (Aeris Mapping Platform) documentation.  Start adding AMP weather mapping layers to your globe by inputting an active...

September 16

Fueling Healthcare Research with Weather Data

Advances in machine learning and patient-specific real-time data are leading to discoveries and correlations never before thought possible with human analysis. Physicians can now study the complex correlations between patient health issues and a nearly infinite list of environmental data that cause or exacerbate a patient’s condition. With these correlations identified, physicians and patients alike have the opportunity to forecast external triggers and mitigate the effects before they present themselves. With increasing frequency, researchers are turning to hyper-localized environmental condition datasets to tell the story of external impacts.  In addition to traditional weather conditions such as temperature, wind and barometric...

Car Rental Sign
July 23

A Revolution in Car Rental: Maximizing Revenue & Yield with Weather Data

Have you ever shown up to a car rental counter only to find the lights off and a sign stating “no cars available”? The chances are good considering that revenue management for car rental companies has been referenced as being more difficult than nuclear physics.  A $100 billion global industry with a >20% no-show rate, rental car companies are beginning to utilize artificial intelligence to minimize oversell situations and maximize revenue on rapidly depreciating assets. An existing (and oversimplified) view of factors considered by mainstream rental agencies in vehicle pricing, positioning, and segmenting. External Pressures Fuel Industry Challenges From rideshare...

Solar Panels in Field
June 20

Maximize Solar Energy Production with Weather Data

Across the globe, solar energy installations have taken off in the past decade – both at the home and utility-scale levels. Current statistics show that photovoltaic production has reached over 1% of all global energy and is projected to grow exponentially, with China leading the pack in terms of installed capacity. The rest of the world is not far behind though with the United States, German and Japan in hot pursuit. While it’s typically touted as a renewable, environmentally-friendly resource, solar energy is also becoming increasingly cost-effective as an alternative to traditional energy sources and, is improving in reliability annually....

Meal kit logistics and weather
May 29

Meal Kits & Food Delivery – How Leading Companies Are Leaning Into Weather

Meal kit services have changed the lives of many over the last decade – from reducing the stress of a single parent needing a quick, fresh, and healthy dinner to an amateur home chef researching the next new and exciting meal. Once just a novel concept born in Sweden, the industry evolved into a global force with players such as HelloFresh, Blue Apron, and Plated leading the way. By 2017, the global market was flooded with over 150 services competing for the now $2.2 billion pie and on track to surpass $10 billion by 2020. Meal Kits Meet Technology This advent of meal kits has not only allowed entrepreneurs to share...