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Programmatic Ads leveraging the power of weather
April 9

Unleashing The Power of Real-Time Weather Data in Advertising Campaigns

By Ross Machurick April 9th, 2018 It’s no secret that weather affects the buying decisions of consumers. Beachgoers buy suntan lotion and ice cream during the dog days of summer on the Jersey Shore while their friends in Minnesota stock up on fashionable snow boots and scarves as November turns to December. There’s a certain seasonal rhythm to these purchasing habits – whether it be consumer goods, food or travel. For decades, advertisers have leveraged the calendar and the cyclical nature of purchasing with what I like to call “low-tech” campaigns. But today’s programmatic advertisers require more contextual data. And...