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The Impact of Weather Within Unmanned Aircraft Systems (UAS)
April 30

All Things Unmanned: The Impact of Weather on UAS

by Ross Harrison These are exciting times in the world of Unmanned Aircraft Systems (UAS) and advancements are moving at record speeds. UAS encapsulates the Unmanned Aerial Vehicle (UAV/drone), its’ corresponding ground-based controller, and the communications systems between the two. With ever-improving sensors and cameras, businesses are benefiting from the increased ability to execute on mission-critical applications – from disaster relief, search and rescue missions, and fire services to commercial inspections & crop management. Add to this the advancements in package delivery from industry leaders like Amazon (Prime Air) and Google (Project Wing) and we all are sitting at a...

Programmatic Ads leveraging the power of weather
April 9

Unleashing The Power of Real-Time Weather Data in Advertising Campaigns

By Ross Machurick April 9th, 2018 It’s no secret that weather affects the buying decisions of consumers. Beachgoers buy suntan lotion and ice cream during the dog days of summer on the Jersey Shore while their friends in Minnesota stock up on fashionable snow boots and scarves as November turns to December. There’s a certain seasonal rhythm to these purchasing habits – whether it be consumer goods, food or travel. For decades, advertisers have leveraged the calendar and the cyclical nature of purchasing with what I like to call “low-tech” campaigns. But today’s programmatic advertisers require more contextual data. And...