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Car Rental Sign
July 23

A Revolution in Car Rental: Maximizing Revenue & Yield with Weather Data

Have you ever shown up to a car rental counter only to find the lights off and a sign stating “no cars available”? The chances are good considering that revenue management for car rental companies has been referenced as being more difficult than nuclear physics.  A $100 billion global industry with a >20% no-show rate, rental car companies are beginning to utilize artificial intelligence to minimize oversell situations and maximize revenue on rapidly depreciating assets. An existing (and oversimplified) view of factors considered by mainstream rental agencies in vehicle pricing, positioning, and segmenting. External Pressures Fuel Industry Challenges From rideshare...

Hurricane From Space
July 11

Steps to Take Before a Hurricane Arrives

“Hurricanes have killed more people in the last 50 years than any other natural cataclysm” according to MIT meteorology professor and tropical scientist Kerry Emanuel. I’m an old Eagle Scout, and the motto: “Be Prepared” is as relevant today as ever. Get out in front of risk. Take steps (now) to avoid serious problems (later). That mindset certainly applies to the biggest, wildest, most terrifying storms on the planet. What have I learned tracking these fickle weather beasts over the course of 4 decades? Don’t count on the latest technology or the government to save you. At the end of...