Archives

In today’s competitive digital marketing environment, targeting has become more strategic and focused than ever across paid channels. Companies are switching to dynamic advertising triggers to minimize waste and deliver when demand for their products and services are at their peak. In many businesses, one of the largest drivers of demand is current weather conditions. From showing low fares for flights to sunny destinations in the dead of winter to SKUs for rain protection gear at a major retailer during a heavy downpour, AerisWeather has experience in helping companies optimize their advertising activity for any conditions Mother Nature may throw...

Internet of Things (IoT) products have revolutionized the way humans interact with their environment, from smart cities taking action against poor air quality by adjusting stop lights and getting cars moving, to residential smart homes automating just about any connected device or appliance in its reach. Consumers around the world aren’t just integrating smart lighting and thermostat systems, but fully connected hub systems that manage irrigation, security, and energy consumption for the smart home. These devices programmatically execute tasks in response to event triggers, with some of the most common triggers utilizing 3rd party contextual data, such as current and...