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December 9

Use Weather Forecast Data to Place Google Search Ads

In our most recent post, we discussed the ability to use our weather API to instruct Google Ads to make campaign changes based around the current weather of your target audience. Given that digital advertising based off of current weather conditions in an area provides only one piece of the weather-triggered ads puzzle, we’re excited to share a similar tutorial to make Google ad campaign logic decisions based off of weather forecast data as well. Imagine the possibility of selling ice melt, umbrellas, or beach towels when forecast weather conditions tempt consumers the most. Similar to before, there’s some minimal...