A decade ago, Apple’s trademarked “there’s an app for that” would have been the saucy reply to someone looking to dive into a new activity or interest. Now, deep into the ages of smartphone technology, there are likely many apps for “that”. Earning and maintaining users in the smartphone application space can be an uphill battle, but incorporating weather features into your outdoor recreation app bolsters a user’s experience by allowing them to keep focus on a key component: the weather.
Weather features are an invaluable addition to your applications – they foster a heightened sense of situational awareness, increase user safety, and help outdoor enthusiasts plan according to the forecast; all while building trust in your brand. Read on for two features we recommend that are sure to take your app to the next level.
One way for developers to incorporate weather into their consumer applications is to leverage the functionality of the AerisWeather API to deliver smart weather notifications based upon a user’s current location. The features of our API allow your users to react to the weather – in real-time or in advance – while enjoying their favorite activities.
For any hobbyist or athlete, time-sensitive severe weather alerts can be the difference between an enjoyable excursion or racing to life-saving refuge. Lightning, hail, tornadoes, and other hazardous weather events can pop up at a moment’s notice and having the heads up to seek shelter can be critical.
Customized notifications tailored to your audience can be a unique way to engage users. Severe Localized Weather Alerts are highly tailored to each geography and are issued by the governing meteorological body. Using our API, developers can create and implement custom notifications. Leveraging both severe weather alerts and forecasted conditions as triggers makes it possible for skiers to receive updates for both hazardous weather and prime conditions with upcoming snowfalls. Working on a golf-related app? A sunny, non-humid day could be the notification of choice. These alerts not only help your audience to plan ahead, but also help them adapt to fickle weather occurrences.
Querying an API to achieve weather alerts is another way to integrate an alerting feature into your app development. However, when timeliness and completeness of data are critical and developers need data delivered in real-time, they need Webhooks. Because Webhooks include affected area polygons, correlations between audience locations and areas of impact are easy, allowing you to send pertinent weather notifications to your audience advising of changing weather. Webhooks keep your audience in the know even when their focus is on the activity at hand. Our most popular and utilized Webhooks are Severe Alerts, Lightning Strikes, and Wildfires.
Weather maps are another way for users to experience your application in a new and dynamic way. Give users the opportunity to visualize their environment – whether it’s coming at them immediately or later down the road. REVER accomplishes exactly that for the motorcyclist and auto-enthusiast community, incorporating AerisWeather’s current and forecasted Map layers into their app, creating a safe and enjoyable experience for users looking to plan their next trip. A seamless Apple CarPlay option enables users to keep their eyes on both the road and the weather. This integration helps to keep riders safe as they traverse cities, states, and winding roads. Read more about REVER’s use of AerisWeather’s Maps and API in this case study.
From trails to bicycle routes, the AerisWeather route action and routing module allow developers to define specific lines of passage, which in turn provides weather information along the route through notifications or Map display. The route is a series of locations (lat/long or GeoJSON within a POST request for longer routes) and will return an array of GeoJSON points within the requested data for each point. Incorporating route-specific weather is useful for a variety of outdoor activities. For example, hikers often have a specific trail they’re planning to hit; bikers, ATVers, and snowmobilers may prefer to plan their routes in advance. This helps your outdoor recreation app users to stay off slick roads and muddy trails and out of harm’s way.
Today’s technology has the ability to give us conditions at our fingertips, providing endless opportunities to take action. Developers creating outdoor recreation-based applications can now create an unparalleled experience for their audience. Weather features can be invaluable to attracting new users and retaining existing ones, all while building a community of people excited to engage with their favorite activities in safe, weather-appropriate ways.
Get Started: Reach out to our team of technical experts to discuss weather alerting or mapping options for your outdoor recreation app.
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