Articles by Jamie Pridemore

April 1

Seeking a Dark Sky API alternative? AerisWeather is here to help.

Congrats to our friendly competitors at Dark Sky on their recently announced acquisition by Apple. As news has spread that their API will no longer accept new signups (and is to be discontinued at the end of 2021), we’ve been responding to inquiries regarding the migration of Dark Sky-powered applications. As product managers and software developers explore their options for a new weather partner, we thought it would be helpful to share some of the attributes we feel make AerisWeather shine in today’s rapidly changing marketplace. “By Developers, For Developers” This has been our tagline since Day 1. AerisWeather’s pride...

February 27

Announcing Improvements to the AerisWeather Mapping Platform (AMP)

This week we are excited to announce new updates and features for AMP – our AerisWeather Mapping Platform. Japan Radar Expansion Within the AerisWeather Mapping Platform, radar is consistently the most popular layer in our customer applications.  With this knowledge in mind, we are continuing to invest resources into improving its accuracy and coverage.  Today, we are excited to announce we have expanded radar imagery coverage to include Japan. The radar information will update every 15 minutes and is available as part of our standard radar layer, thus immediately available to all AMP subscribers.  Check out this example below and add...

January 8

Visualizing Weather Data and Imagery with Unity 3D & VFX Graph

We are excited to share this unique use-case with weather data. All development and instructional credit goes to Baran Kahyaoglu. Follow along with his original blog here. At AerisWeather, we’re constantly monitoring our social feeds to see what kind of unique and cool weather data applications our fans and customers are coming up with. One in particular caught our eye when Baran Kahyaoglu of MapBox shared this tweet: Live cloud forecast from @AerisWeather, elevation and satellite imagery from @Mapbox, visualized in @unity3d.#gamedev #madewithunity #indiedev #map #vfx #unity3d #datavisualization pic.twitter.com/nqHsGRBrZl — Baran Kahyaoglu (@brnkhy) November 5, 2019 Originally intended for a...

Suitcase laying on bed open and packed
December 9

Use Weather Forecast Data to Place Google Ads

In our most recent post, we discussed the ability to use our weather API to instruct Google Ads to make campaign changes based around the current weather of your target audience. Given that digital advertising based off of current weather conditions in an area provides only one piece of the weather-triggered ads puzzle, we’re excited to share a similar tutorial to make Google ad campaign logic decisions based off of weather forecast data as well. Imagine the possibility of selling ice melt, umbrellas, or beach towels when forecast weather conditions tempt consumers the most. Similar to before, there’s some minimal...

Hand holding phone showing digital ads
November 13

AerisWeather How-To: Weather-Triggered Ads in Google Search and Display

In today’s competitive digital marketing environment, targeting has become more strategic and focused than ever across paid channels. Companies are switching to dynamic advertising triggers to minimize waste and deliver when demand for their products and services are at their peak. In many businesses, one of the largest drivers of demand is current weather conditions. From showing low fares for flights to sunny destinations in the dead of winter to SKUs for rain protection gear at a major retailer during a heavy downpour, AerisWeather has experience in helping companies optimize their advertising activity for any conditions Mother Nature may throw...

October 29

Integrating Weather Map Layers into QGIS via AerisWeather Mapping Platform (AMP)

Header Graphic: The active California and Western fires as of the time of publishing this article overlaid on an ESRI Topographic map alongside fire risk and radar. GIS technologies have been revolutionizing the science of geospatial analysis since their inception. These powerful tools have been continuously and rapidly advancing to visualize and aid in solving problems. Here at AerisWeather, we use them regularly to model and test our own weather data and imagery, but also to capture, store, manipulate, analyze, manage, and present all types of geographical data in unison with our own. As with any genre of software that...

Digital Map Interface
September 25

Kronnect Develops Weather Mapping Integration With Unity Plugin

Our friends at Kronnect created the World Political Map Globe Edition, a leading interactive map asset for the Unity Real-Time 3D Development Platform, with countless users leveraging it for game development, engineering, construction, architecture, transportation, and more. Kronnect developed an exclusive weather mapping integration with AerisWeather that allows users to leverage global weather mapping layers within their apps.  These layers range from global infrared satellite and temperatures to storm cells and lightning strikes – as well as many more view-able in the AerisWeather AMP (Aeris Mapping Platform) documentation. Start utilizing this weather mapping integration with your globe by inputting an...

Car Rental Sign
July 23

A Revolution in Car Rental: Maximizing Revenue & Yield with Weather Data

Have you ever shown up to a car rental counter only to find the lights off and a sign stating “no cars available”? The chances are good considering that revenue management for car rental companies has been referenced as being more difficult than nuclear physics.  A $100 billion global industry with a >20% no-show rate, rental car companies are beginning to utilize artificial intelligence to minimize oversell situations and maximize revenue on rapidly depreciating assets. An existing (and oversimplified) view of factors considered by mainstream rental agencies in vehicle pricing, positioning, and segmenting. External Pressures Fuel Industry Challenges From rideshare...

Solar Panels in Field
June 20

Maximize Solar Energy Production with Weather Data

Across the globe, solar energy installations have taken off in the past decade – both at the home and utility scale. Current statistics show that photovoltaic production has reached over 1% of all global energy and is projected to grow exponentially, with China leading the pack in terms of installed capacity. The rest of the world is not far behind though with the United States, German and Japan in hot pursuit. While it’s typically touted as a renewable, environmentally-friendly resource, solar energy is also becoming increasingly cost-effective as an alternative to traditional energy sources and, is improving in reliability annually....