Articles by Jamie Pridemore

November 13

AerisWeather How-To: Weather-Triggered Ads in Google Search and Display

In today’s competitive digital marketing environment, targeting has become more strategic and focused than ever across paid channels. Many companies are switching to dynamic advertising triggers to minimize waste and deliver when demand for their products and services are at their peak. In many businesses, one of the largest drivers of demand is current weather conditions. From showing low fares for flights to sunny destinations in the dead of winter to SKUs for rain protection gear at a major retailer during a heavy downpour, AerisWeather has experience in helping companies optimize their advertising activity for any conditions Mother Nature may...

October 29

Integration of Weather Map Layers into QGIS via Aeris Mapping Platform (AMP)

Header Graphic: The active California and Western fires as of the time of publishing this article overlaid on an ESRI Topographic map alongside fire risk and radar. GIS technologies have been revolutionizing the science of geospatial analysis since their inception. These powerful tools have been continuously and rapidly advancing to visualize and aid in solving problems. Here at AerisWeather, we use them regularly to model and test our own weather data and imagery, but also to capture, store, manipulate, analyze, manage, and present all types of geographical data in unison with our own. As with any genre of software that...

Digital Map Interface
September 25

Kronnect Develops Real-Time Weather Mapping Integrations With Easy-To-Use Unity Plugin

Our friends at Kronnect created the World Political Map Globe Edition, a leading interactive map asset for the Unity Real-Time 3D Development Platform, with countless users leveraging it for game development, engineering, construction, architecture, transportation, and more. Kronnect developed an exclusive weather integration with AerisWeather that allows users to leverage global weather mapping layers within their apps.  These layers range from global infrared satellite and temperatures to storm cells and lightning strikes – as well as many more viewable in the AerisWeather AMP (Aeris Mapping Platform) documentation.  Start adding AMP weather mapping layers to your globe by inputting an active...

Car Rental Sign
July 23

A Revolution in Car Rental: Maximizing Revenue & Yield with Weather Data

Have you ever shown up to a car rental counter only to find the lights off and a sign stating “no cars available”? The chances are good considering that revenue management for car rental companies has been referenced as being more difficult than nuclear physics.  A $100 billion global industry with a >20% no-show rate, rental car companies are beginning to utilize artificial intelligence to minimize oversell situations and maximize revenue on rapidly depreciating assets. An existing (and oversimplified) view of factors considered by mainstream rental agencies in vehicle pricing, positioning, and segmenting. External Pressures Fuel Industry Challenges From rideshare...

Solar Panels in Field
June 20

Maximize Solar Energy Production with Weather Data

Across the globe, solar energy installations have taken off in the past decade – both at the home and utility-scale levels. Current statistics show that photovoltaic production has reached over 1% of all global energy and is projected to grow exponentially, with China leading the pack in terms of installed capacity. The rest of the world is not far behind though with the United States, German and Japan in hot pursuit. While it’s typically touted as a renewable, environmentally-friendly resource, solar energy is also becoming increasingly cost-effective as an alternative to traditional energy sources and, is improving in reliability annually....