Articles by Ross Machurick

January 21

Machine Learning Applications Utilizing Weather Data

Artificial intelligence (AI) and its subsets, machine learning (ML)  and deep learning (DL) are grabbing all the headlines these days.  From basic job replacement to a possible robot uprising, reporters, influencers & futurists are waxing poetically about the benefits (and threats) future generations will experience due to advances in these technologies.   AI/ML/DL Hierarchies While the Team at AerisWeather follows those storylines along with everyone else in the technology world, we’re also fortunate enough to have a front row seat to some of the CURRENT applications of these exciting toolsets.  Today, we work with a broad array of engineers, software...

Meal kit logistics and weather
May 29

Meal Kits & Food Delivery – How Leading Companies Are Leaning Into Weather

Meal kit services have changed the lives of many over the last decade – from reducing the stress of a single parent needing a quick, fresh, and healthy dinner to an amateur home chef researching the next new and exciting meal. Once just a novel concept born in Sweden, the industry evolved into a global force with players such as HelloFresh, Blue Apron, and Plated leading the way. By 2017, the global market was flooded with over 150 services competing for the now $2.2 billion pie and on track to surpass $10 billion by 2020. Meal Kits Meet Technology This advent of meal kits has not only allowed entrepreneurs to share...

AerisWeather + Zapier Integration
August 21

Introducing AerisWeather’s New Integration with Zapier

Whether you’re a full stack developer or brand new to the world of APIs, we are all looking to reduce friction in our daily work tasks & projects. AerisWeather has been offering integration toolkits (SDKs) for years and has a suite of robust integrations for developers, including iOS, Android, JavaScript, and Python.  However, to allow all skill levels to integrate weather data into their workflows and software, we partnered with Zapier and developed a public application for use on their platform. For those that have not experienced the ease of Zapier, they are an Integration Platform as a Service provider...

Programmatic Ads leveraging the power of weather
April 9

Unleashing The Power of Real-Time Weather Data in Advertising Campaigns

By Ross Machurick April 9th, 2018 It’s no secret that weather affects the buying decisions of consumers. Beachgoers buy suntan lotion and ice cream during the dog days of summer on the Jersey Shore while their friends in Minnesota stock up on fashionable snow boots and scarves as November turns to December. There’s a certain seasonal rhythm to these purchasing habits – whether it be consumer goods, food or travel. For decades, advertisers have leveraged the calendar and the cyclical nature of purchasing with what I like to call “low-tech” campaigns. But today’s programmatic advertisers require more contextual data. And...