Articles by Ross Machurick

Since powering our first customer applications back in 2016, we’ve had a front-row seat to countless compelling and inspiring use cases for our weather data and mapping products. We certainly don’t play favorites – so don’t take this as such. That said, we’ve rallied up a few of the many applications we loved from 2022. With a mix of consumer and business applications, there’s something here for everyone. We hope these inspire you as you plan your next project! Consumer Applications Big Sky Industry: Smart Home | Use Case: Amazon Echo Big Sky brings voice-activated weather to the Amazon Echo,...

To our valued clients, partners & associates: We’re excited to share the news with you that AerisWeather has been acquired by Vaisala, in a transaction that was settled earlier today. Vaisala, a global leader in weather, environmental & industrial measurements will integrate AerisWeather into their surging data solutions business – elevating its market position as a leading global provider of environmental data & imagery solutions You can read more about the acquisition in Vaisala’s official stock exchange release which can be found here. In Vaisala we have found a partner with a matching vision and high standard for success. While...

Meal kit services have changed the lives of many over the last decade – from reducing the stress of a single parent needing a quick, fresh, healthy dinner to an amateur home chef researching a new and exciting meal. Once just a novel concept born in Sweden, the industry evolved into a global force with players such as HelloFresh and Blue Apron leading the way. By 2017, the global market was flooded with over 150 services competing for the then-$2.2 billion pie and on track to surpass $10 billion by 2020. Meal Kits Meet Technology Meal kits not only allow...

Whether you’re a full stack developer or brand new to the world of APIs, we are all looking to reduce friction in our daily work tasks & projects. AerisWeather has been offering integration toolkits (SDKs) for years and has a suite of robust integrations for developers, including iOS, Android, JavaScript, and Python.  However, to allow all skill levels to integrate weather data into their workflows and software, we partnered with Zapier and developed a public application for use on their platform. For those that have not experienced the ease of Zapier, they are an Integration Platform as a Service provider...

By Ross Machurick April 9th, 2018 It’s no secret that weather affects the buying decisions of consumers. Beachgoers buy suntan lotion and ice cream during the dog days of summer on the Jersey Shore while their friends in Minnesota stock up on fashionable snow boots and scarves as November turns to December. There’s a certain seasonal rhythm to these purchasing habits – whether it be consumer goods, food or travel. For decades, advertisers have leveraged the calendar and the cyclical nature of purchasing with what I like to call “low-tech” campaigns. But today’s programmatic advertisers require more contextual data. And...