Blog: Business

December 9

Use Weather Forecast Data to Place Google Search Ads

In our most recent post, we discussed the ability to use our weather API to instruct Google Ads to make campaign changes based around the current weather of your target audience. Given that digital advertising based off of current weather conditions in an area provides only one piece of the weather-triggered ads puzzle, we’re excited to share a similar tutorial to make Google ad campaign logic decisions based off of weather forecast data as well. Imagine the possibility of selling ice melt, umbrellas, or beach towels when forecast weather conditions tempt consumers the most. Similar to before, there’s some minimal...

November 13

AerisWeather How-To: Weather-Triggered Ads in Google Search and Display

In today’s competitive digital marketing environment, targeting has become more strategic and focused than ever across paid channels. Many companies are switching to dynamic advertising triggers to minimize waste and deliver when demand for their products and services are at their peak. In many businesses, one of the largest drivers of demand is current weather conditions. From showing low fares for flights to sunny destinations in the dead of winter to SKUs for rain protection gear at a major retailer during a heavy downpour, AerisWeather has experience in helping companies optimize their advertising activity for any conditions Mother Nature may...

October 29

Integration of Weather Map Layers into QGIS via Aeris Mapping Platform (AMP)

Header Graphic: The active California and Western fires as of the time of publishing this article overlaid on an ESRI Topographic map alongside fire risk and radar. GIS technologies have been revolutionizing the science of geospatial analysis since their inception. These powerful tools have been continuously and rapidly advancing to visualize and aid in solving problems. Here at AerisWeather, we use them regularly to model and test our own weather data and imagery, but also to capture, store, manipulate, analyze, manage, and present all types of geographical data in unison with our own. As with any genre of software that...

Car Rental Sign
July 23

A Revolution in Car Rental: Maximizing Revenue & Yield with Weather Data

Have you ever shown up to a car rental counter only to find the lights off and a sign stating “no cars available”? The chances are good considering that revenue management for car rental companies has been referenced as being more difficult than nuclear physics.  A $100 billion global industry with a >20% no-show rate, rental car companies are beginning to utilize artificial intelligence to minimize oversell situations and maximize revenue on rapidly depreciating assets. An existing (and oversimplified) view of factors considered by mainstream rental agencies in vehicle pricing, positioning, and segmenting. External Pressures Fuel Industry Challenges From rideshare...

Solar Panels in Field
June 20

Maximize Solar Energy Production with Weather Data

Across the globe, solar energy installations have taken off in the past decade – both at the home and utility-scale levels. Current statistics show that photovoltaic production has reached over 1% of all global energy and is projected to grow exponentially, with China leading the pack in terms of installed capacity. The rest of the world is not far behind though with the United States, German and Japan in hot pursuit. While it’s typically touted as a renewable, environmentally-friendly resource, solar energy is also becoming increasingly cost-effective as an alternative to traditional energy sources and, is improving in reliability annually....

Meal kit logistics and weather
May 29

Meal Kits & Food Delivery – How Leading Companies Are Leaning Into Weather

Meal kit services have changed the lives of many over the last decade – from reducing the stress of a single parent needing a quick, fresh, and healthy dinner to an amateur home chef researching the next new and exciting meal. Once just a novel concept born in Sweden, the industry evolved into a global force with players such as HelloFresh, Blue Apron, and Plated leading the way. By 2017, the global market was flooded with over 150 services competing for the now $2.2 billion pie and on track to surpass $10 billion by 2020. Meal Kits Meet Technology This advent of meal kits has not only allowed entrepreneurs to share...

Network Operation Improvements with Real-Time Weather
September 10

How Crack Network Operations Teams Are Learning to Preempt Weather-Related Issues

In today’s digital environment, even short periods of network downtime can result in frustrated employees, angry customers, and the loss of millions in revenue. That elevation in business risk has pushed today’s network operations professionals into the spotlight – one where the temperature is hot and there’s little room for error or delays. With advancements in computing and machine learning, reductions in network downtime have been achieved by preemptively identifying and addressing issues before they manifest into habitual pain points. Historically, teams have leveraged internal sources of data to power these insights. Unfortunately, those efforts have limitations in the incredibly...

Hurricane Blog
August 30

Minimizing Tropical Storm Risk With Real-Time Weather Data

by Paul Douglas Meteorologists track storms of all shapes and sizes, but there is nothing quite as awe-inspiring and destructive as a major landfalling hurricane. These Texas-size whirlwinds of trouble produce a weather-trifecta of risk: storm surge, high winds, and inland flooding. Called typhoons in the western Pacific and cyclones in the Indian Ocean, they are identical in structure and formation; drawing warmth from the oceans and converting it into raging spiral bands of shrieking winds and blinding rain. The lighter the winds aloft and warmer the seas, the greater the potential for a cluster of thunderstorms to strengthen into a...

AerisWeather + Zapier Integration
August 21

Introducing AerisWeather’s New Integration with Zapier

Whether you’re a full stack developer or brand new to the world of APIs, we are all looking to reduce friction in our daily work tasks & projects. AerisWeather has been offering integration toolkits (SDKs) for years and has a suite of robust integrations for developers, including iOS, Android, JavaScript, and Python.  However, to allow all skill levels to integrate weather data into their workflows and software, we partnered with Zapier and developed a public application for use on their platform. For those that have not experienced the ease of Zapier, they are an Integration Platform as a Service provider...

API Wizard
August 15

API Wizard Just For You

Just when you thought APIs were only for ninja developers, AerisWeather built an API wizard just for you. Our latest wizard is the perfect tool to get your project rolling without the overhead of learning how to use an API. Who Can Use the API Wizard? Anybody! That’s the beauty of it. If you’re able to open up a browser and navigate to this blog post, you’re able to use the API wizard. Our goal was to allow any level of technical expertise to start playing with our API, as well as showcase some of the API’s built-in features. So if...