Business

Mobile App Features
June 9

6 AerisWeather Features to Convert Mobile App Users to Paid Subscribers

In 2020 alone, mobile apps from the App Store and Google Play Store grossed more than $111 billion from in-app purchases according to SensorTower – a nearly three-fold increase from 2016. With so many great mobile apps launching every day in a hyper-competitive market, developers need to understand what options they have in providing value to app users to remain relevant in the marketplace. We’ve all thumbed through poorly-designed apps and been interrupted by ads that completely disrupt the user experience, it’s unpleasant and distracting when done incorrectly. As an alternate means of monetization, weather-influenced apps are rapidly shifting their model to...

Dark Sky API Replacement
June 8

Migrate From the Dark Sky API to AerisWeather Without Writing a Single Line of Code

With Apple’s acquisition of Dark Sky in April, 2020, it was announced that they would no longer accept new API signups and sunset existing accounts by the end of 2021. With that day rapidly approaching, we are excited to share the following guide for migrating your current Dark Sky subscription to AerisWeather, a popular Dark Sky API replacement, without ever writing a single API query. Thanks to our powerful Wizards, you’ll gain the ability to drop accurate and reliable AerisWeather API queries into your scripts and applications with just a few clicks. As a bonus, we’ve highlighted geographic region expansion...

December 15

Worried About Proposed National Weather Service Rate Limits? You’re Not Alone.

The National Oceanic and Atmospheric Administration (NOAA) operates the National Weather Service’s (NWS) National Centers for Environmental Prediction (NCEP), which has played a vital, but at times unreliable role in disseminating crucial weather data to private enterprise, public agencies, and the general public. As demand for this data has grown over time, free and open access to these agency data pipelines is facing critical bandwidth limitations that have forced the agency to propose hard limitations on the allowed number of requests for model and weather data per minute. With an open period for gathering public opinion already kicked off, the...

October 21

Create Animated Weather Maps with Leaflet and AerisWeather

Leaflet is the leading open-source JavaScript library for responsive, detailed, and extensible maps. Encompassing just 39 kilobytes of JavaScript code, this lightweight dependency takes advantage of the powerful OpenStreetMap basemap and supports both standard geocoded raster and vector imagery as well as WMS tile layers. AerisWeather users have long requested a tutorial teaching how to integrate with this library and we’re excited to deliver a solution. Building on previous iterations of tutorials where we’ve shown AerisWeather users how to use multiple tile servers, we’ll walk through integrating the AerisWeather Mapping Platform (AMP) with Leaflet’s powerful tile mapping library to create...

September 24

6 Reasons Why You Should Pay for Weather Data

A common question we receive at AerisWeather is “Why would I pay for weather data when I can get it from free sources?” As a leading provider of data-as-a-solution in the weather and environmental data space, we are here to share why “paid” is often your best value option over free or commodity weather sources – there are more benefits than you might think. Data Resolution and Expertise: The most common free sources of weather data like NOAA, Environment Canada, Australian Bureau of Meteorology, and other government entities leverage a finite network of measurement hardware primarily located at Airports.  As most...

June 19

5 Tips for Choosing the Best Weather API for your Application

Selecting The Best Weather API For Your Project Selecting a weather API can be a frustrating task for product managers and developers alike. When you’re looking for a weather API like AerisWeather offers or choose a different provider, you’ve probably encountered some of the same roadblocks as others. Difficulties can include selecting an API that fits the right features into a price point that your budget allows or includes specific, much needed datapoints. We’re taking steps to make API selection easier than ever by highlighting opportunities to save time and get to production faster. Strategic Weather API Selection Developing a...

January 21

Machine Learning Applications Utilizing Weather Data

Artificial intelligence (AI) and its subsets, machine learning (ML)  and deep learning (DL) are grabbing all the headlines these days.  From basic job replacement to a possible robot uprising, reporters, influencers & futurists are waxing poetically about the benefits (and threats) future generations will experience due to advances in these technologies.   AI/ML/DL Hierarchies While the Team at AerisWeather follows those storylines along with everyone else in the technology world, we’re also fortunate enough to have a front row seat to some of the CURRENT applications of these exciting toolsets.  Today, we work with a broad array of engineers, software...

January 8

Visualizing Weather Data and Imagery with Unity 3D & VFX Graph

We are excited to share this unique use-case with weather data. All development and instructional credit goes to Baran Kahyaoglu. Follow along with his original blog here. At AerisWeather, we’re constantly monitoring our social feeds to see what kind of unique and cool weather data applications our fans and customers are coming up with. One in particular caught our eye when Baran Kahyaoglu of MapBox shared this tweet: Live cloud forecast from @AerisWeather, elevation and satellite imagery from @Mapbox, visualized in @unity3d.#gamedev #madewithunity #indiedev #map #vfx #unity3d #datavisualization pic.twitter.com/nqHsGRBrZl — Baran Kahyaoglu (@brnkhy) November 5, 2019 Originally intended for a...

Suitcase laying on bed open and packed
December 9

Use Weather Forecast Data to Place Google Ads

In our most recent post, we discussed the ability to use our weather API to instruct Google Ads to make campaign changes based around the current weather of your target audience. Given that digital advertising based off of current weather conditions in an area provides only one piece of the weather-triggered ads puzzle, we’re excited to share a similar tutorial to make Google ad campaign logic decisions based off of weather forecast data as well. Imagine the possibility of selling ice melt, umbrellas, or beach towels when forecast weather conditions tempt consumers the most. Similar to before, there’s some minimal...

Hand holding phone showing digital ads
November 13

AerisWeather How-To: Weather-Triggered Ads in Google Search and Display

In today’s competitive digital marketing environment, targeting has become more strategic and focused than ever across paid channels. Companies are switching to dynamic advertising triggers to minimize waste and deliver when demand for their products and services are at their peak. In many businesses, one of the largest drivers of demand is current weather conditions. From showing low fares for flights to sunny destinations in the dead of winter to SKUs for rain protection gear at a major retailer during a heavy downpour, AerisWeather has experience in helping companies optimize their advertising activity for any conditions Mother Nature may throw...