Blog: Business

January 21

Machine Learning Applications Utilizing Weather Data

Artificial intelligence (AI) and its subsets, machine learning (ML)  and deep learning (DL) are grabbing all the headlines these days.  From basic job replacement to a possible robot uprising, reporters, influencers & futurists are waxing poetically about the benefits (and threats) future generations will experience due to advances in these technologies.   AI/ML/DL Hierarchies While the Team at AerisWeather follows those storylines along with everyone else in the technology world, we’re also fortunate enough to have a front row seat to some of the CURRENT applications of these exciting toolsets.  Today, we work with a broad array of engineers, software...

January 8

Visualizing Weather Data and Imagery with Unity 3D & VFX Graph

We are excited to share this unique use-case with weather data. All development and instructional credit goes to Baran Kahyaoglu. Follow along with his original blog here. At AerisWeather, we’re constantly monitoring our social feeds to see what kind of unique and cool weather data applications our fans and customers are coming up with. One in particular caught our eye when Baran Kahyaoglu of MapBox shared this tweet: Live cloud forecast from @AerisWeather, elevation and satellite imagery from @Mapbox, visualized in @unity3d.#gamedev #madewithunity #indiedev #map #vfx #unity3d #datavisualization — Baran Kahyaoglu (@brnkhy) November 5, 2019 Originally intended for a...

Suitcase laying on bed open and packed
December 9

Use Weather Forecast Data to Place Google Ads

In our most recent post, we discussed the ability to use our weather API to instruct Google Ads to make campaign changes based around the current weather of your target audience. Given that digital advertising based off of current weather conditions in an area provides only one piece of the weather-triggered ads puzzle, we’re excited to share a similar tutorial to make Google ad campaign logic decisions based off of weather forecast data as well. Imagine the possibility of selling ice melt, umbrellas, or beach towels when forecast weather conditions tempt consumers the most. Similar to before, there’s some minimal...

Hand holding phone showing digital ads
November 13

AerisWeather How-To: Weather-Triggered Ads in Google Search and Display

In today’s competitive digital marketing environment, targeting has become more strategic and focused than ever across paid channels. Companies are switching to dynamic advertising triggers to minimize waste and deliver when demand for their products and services are at their peak. In many businesses, one of the largest drivers of demand is current weather conditions. From showing low fares for flights to sunny destinations in the dead of winter to SKUs for rain protection gear at a major retailer during a heavy downpour, AerisWeather has experience in helping companies optimize their advertising activity for any conditions Mother Nature may throw...

October 29

Integrating Weather Map Layers into QGIS via AerisWeather Mapping Platform (AMP)

Update: Please utilize resolved URLs for the moment when following this tutorial, including specifying a time offset. We are actively exploring resolutions to known issues when using map tile URLs ending in current.png within XYZ tile layers. GIS technologies have been revolutionizing the science of geospatial analysis since their inception. These powerful tools have been continuously and rapidly advancing to visualize and aid in solving problems. Here at AerisWeather, we use them regularly to model and test our own weather data and imagery, but also to capture, store, manipulate, analyze, manage, and present all types of geographical data in unison...

tropical storm Sebastian
October 3

Is It Time to Scrap the Saffir-Simpson Hurricane Rating Scale?

MIT Tropical Expert: “The Saffir-Simpson scale is deeply deficient and should be discarded.” Science evolves over time. Our understanding of the natural world improves as new technology comes online, leveraging more granular, reliable, repeatable data sets. The science of meteorology, like every other science, is a moving target. The Fujita tornado rating scale was upgraded and enhanced in 2006 to better reflect observed wind damage. NOAA is launching WSSI, the Winter Storm Severity Index, a new, experimental winter storm rating scale with five categories. Sound familiar? Is it time to rethink the Saffir-Simpson rating scale for hurricanes, which only predicts...

Car Rental Sign
July 23

A Revolution in Car Rental: Maximizing Revenue & Yield with Weather Data

Have you ever shown up to a car rental counter only to find the lights off and a sign stating “no cars available”? The chances are good considering that revenue management for car rental companies has been referenced as being more difficult than nuclear physics.  A $100 billion global industry with a >20% no-show rate, rental car companies are beginning to utilize artificial intelligence to minimize oversell situations and maximize revenue on rapidly depreciating assets. An existing (and oversimplified) view of factors considered by mainstream rental agencies in vehicle pricing, positioning, and segmenting. External Pressures Fuel Industry Challenges From rideshare...

Solar Panels in Field
June 20

Maximize Solar Energy Production with Weather Data

Across the globe, solar energy installations have taken off in the past decade – both at the home and utility scale. Current statistics show that photovoltaic production has reached over 1% of all global energy and is projected to grow exponentially, with China leading the pack in terms of installed capacity. The rest of the world is not far behind though with the United States, German and Japan in hot pursuit. While it’s typically touted as a renewable, environmentally-friendly resource, solar energy is also becoming increasingly cost-effective as an alternative to traditional energy sources and, is improving in reliability annually....

Meal kit logistics and weather
May 29

Meal Kits & Food Delivery – How Leading Companies Are Leaning Into Weather

Meal kit services have changed the lives of many over the last decade – from reducing the stress of a single parent needing a quick, fresh, and healthy dinner to an amateur home chef researching the next new and exciting meal. Once just a novel concept born in Sweden, the industry evolved into a global force with players such as HelloFresh, Blue Apron, and Plated leading the way. By 2017, the global market was flooded with over 150 services competing for the now $2.2 billion pie and on track to surpass $10 billion by 2020. Meal Kits Meet Technology This advent of meal kits has not only allowed entrepreneurs to share...

satellite image of earth with hurricane
March 8

Rapid Ocean Warming Poses New Challenges for Tropical Cyclone Prediction

Better Hurricane Forecasts Will Require Near-Real-Time, Deep Ocean Monitoring “How many more eyewall replacement cycles before landfall? Let me check the latest real-time, deep ocean temperature anomalies first”. This scenario may not be as far-fetched as it sounds. Recent studies confirm warming of the world’s oceans is taking place faster than previously estimated; as much as 40% faster than the United Nations estimated in 2015. The implications of warming seas include stronger and more rapidly-intensifying hurricanes and more extreme rainfall amounts. Research confirms roughly 93% of the additional warming from man-made greenhouse gases is going into the world’s oceans. Climate...