Blog

Car Rental Sign
July 23

A Revolution in Car Rental: Maximizing Revenue & Yield with Weather Data

Have you ever shown up to a car rental counter only to find the lights off and a sign stating “no cars available”? The chances are good considering that revenue management for car rental companies has been referenced as being more difficult than nuclear physics.  A $100 billion global industry with a >20% no-show rate, rental car companies are beginning to utilize artificial intelligence to minimize oversell situations and maximize revenue on rapidly depreciating assets. An existing (and oversimplified) view of factors considered by mainstream rental agencies in vehicle pricing, positioning, and segmenting. External Pressures Fuel Industry Challenges From rideshare...

Hurricane From Space
July 11

Steps to Take Before a Hurricane Arrives

“Hurricanes have killed more people in the last 50 years than any other natural cataclysm” according to MIT meteorology professor and tropical scientist Kerry Emanuel. I’m an old Eagle Scout, and the motto: “Be Prepared” is as relevant today as ever. Get out in front of risk. Take steps (now) to avoid serious problems (later). That mindset certainly applies to the biggest, wildest, most terrifying storms on the planet. What have I learned tracking these fickle weather beasts over the course of 4 decades? Don’t count on the latest technology or the government to save you. At the end of...

Solar Panels in Field
June 20

Maximize Solar Energy Production with Weather Data

Across the globe, solar energy installations have taken off in the past decade – both at the home and utility scale. Current statistics show that photovoltaic production has reached over 1% of all global energy and is projected to grow exponentially, with China leading the pack in terms of installed capacity. The rest of the world is not far behind though with the United States, German and Japan in hot pursuit. While it’s typically touted as a renewable, environmentally-friendly resource, solar energy is also becoming increasingly cost-effective as an alternative to traditional energy sources and, is improving in reliability annually....

Tornado Damage
June 7

6 Takeaways From The Biggest Swarm of U.S. Tornadoes Since 2011

America’s tornado drought is officially over. The last few years have been relatively quiet, with few large, violent tornadoes. In 2018 there were no tornado-related deaths in traditional Tornado Alley, stretching from Texas to Iowa. But so far in 2019, 31 Americans have lost their lives to tornadoes, nature’s most extreme, unpredictable and capricious wind storms. In the last 2 weeks at least 366 tornadoes have been observed east of the Rockies. Once again, the United States is living up to its reputation as the tornado capital of the planet. Over the last couple weeks I’ve watched in morbid fascination...

Meal kit logistics and weather
May 29

Meal Kits & Food Delivery – How Leading Companies Are Leaning Into Weather

Meal kit services have changed the lives of many over the last decade – from reducing the stress of a single parent needing a quick, fresh, and healthy dinner to an amateur home chef researching the next new and exciting meal. Once just a novel concept born in Sweden, the industry evolved into a global force with players such as HelloFresh, Blue Apron, and Plated leading the way. By 2017, the global market was flooded with over 150 services competing for the now $2.2 billion pie and on track to surpass $10 billion by 2020. Meal Kits Meet Technology This advent of meal kits has not only allowed entrepreneurs to share...

May 15

Aeris Javascript Weather SDK 1.2.0 Released

Our new AerisWeather Javascript Weather SDK provides you with tons of features so you can easily add weather data and imagery into your custom applications. From performing simple API data requests to full-featured interactive weather maps, our SDK makes it easy and painless. But what if you wanted to combine all of the many features of the SDK into a single, cohesive and highly flexible weather mapping application? We’re excited to announce version 1.2.0 of our Javascript SDK includes a complete weather mapping application. And it’s all built into the SDK so you can take advantage of this new component...

globe
May 7

Build an Interactive Map with the JavaScript SDK

One of the things that makes the new AerisWeather JavaScript SDK so unique is its versatility. The SDK is your new go-to for weather data, static maps, and even interactive maps. This post will highlight how easy it is to use an interactive map and include layer buttons with our JavaScript SDK. Initial Setup Just like the fetching data and static maps posts related to our JavaScript SDK, we will need to get our feet set with a few items before we can begin. Let’s set up the following items: Add CSS and JavaScript files Define the map size Add...

Android Weather SDK
April 1

Android Weather SDK and ProGuard

In the Android development world, everyone knows about ProGuard. What they think of it, however, depends on where and when they ran into it. I mean, back in the 90’s anyone who knew anything about the WWF knew about Andre the Giant. But they weren’t always thrilled to see him – especially in the ring. ProGuard is a great tool, as is evident by the fact that it is part of the Android ecosystem by default. Like most things, when it works with you, it’s awesome! If Andre is your tag team partner, you can tag out and relax with...

Global Temperature Map
March 28

Temperature Map Goes Global

Alongside radar, our AerisWeather Maps Platform (AMP) users request weather observation map layers, especially surface temperatures, most frequently. Historically, these layers have been limited to the United States and neighboring regions, which means they aren’t useful for users in other parts of the world. We’ve been working on improving our observation layers over the past several months, and today we are announcing that our weather observation map layers are now available globally! Going Global with Observed Weather Maps We have expanded our default weather observation map layers to global coverage, which update hourly. You won’t need to change your code since...

satellite image of earth with hurricane
March 8

Rapid Ocean Warming Poses New Challenges for Tropical Cyclone Prediction

Better Hurricane Forecasts Will Require Near-Real-Time, Deep Ocean Monitoring “How many more eyewall replacement cycles before landfall? Let me check the latest real-time, deep ocean temperature anomalies first”. This scenario may not be as far-fetched as it sounds. Recent studies confirm warming of the world’s oceans is taking place faster than previously estimated; as much as 40% faster than the United Nations estimated in 2015. The implications of warming seas include stronger and more rapidly-intensifying hurricanes and more extreme rainfall amounts. Research confirms roughly 93% of the additional warming from man-made greenhouse gases is going into the world’s oceans. Climate...