Tag: aerisweather mapping platform (AMP)

July 28

How to Create Stunning Weather Data Visualizations with the AerisWeather Mapping Platform (AMP)

A common question received regarding the AerisWeather Mapping Platform (AMP) is “How can I customize my weather layers?” There are several features you can take advantage of to create eye-popping weather data visualizations based on your unique challenges and needs. In this article, we will highlight AMP’s most basic modifiers and tools, how to use them, and how they can help create user-friendly and informative combinations of weather overlays. The following features are available to all AMP subscribers. Opacity AerisWeather offers a variety of map layers from radar to severe weather alerts, in the USA, Canada, and Europe, which can be added...

Suitcase laying on bed open and packed
December 9

Use Weather Forecast Data to Place Google Ads

In our most recent post, we discussed the ability to use our weather API to instruct Google Ads to make campaign changes based around the current weather of your target audience. Given that digital advertising based off of current weather conditions in an area provides only one piece of the weather-triggered ads puzzle, we’re excited to share a similar tutorial to make Google ad campaign logic decisions based off of weather forecast data as well. Imagine the possibility of selling ice melt, umbrellas, or beach towels when forecast weather conditions tempt consumers the most. Similar to before, there’s some minimal...

3d view of Matthew
September 28

Blending Data with the AerisWeather Mapping Platform

With Tropical Storm Matthew heading towards the Caribbean, we’ve been testing our upcoming tropical layers for the AerisWeather Mapping Platform (AMP). In the process, we also experimented with combining different layers with some of the advanced AMP features such as blends: With the above image, we combined the flat-dk and water-depth base layers. Then added the high-resolution visible satellite imagery with a hard-light blend: flat-dk,water-depth,sat-vis-hires:blend(hard-light) The hard light blend allows the blue from the water layer to mix with the darker areas of the visible satellite while leaving the clouds white. Adding the lightning strike density layer to the map,...