Tag: google display

November 13

AerisWeather How-To: Weather-Triggered Ads in Google Search and Display

In today’s competitive digital marketing environment, targeting has become more strategic and focused than ever across paid channels. Many companies are switching to dynamic advertising triggers to minimize waste and deliver when demand for their products and services are at their peak. In many businesses, one of the largest drivers of demand is current weather conditions. From showing low fares for flights to sunny destinations in the dead of winter to SKUs for rain protection gear at a major retailer during a heavy downpour, AerisWeather has experience in helping companies optimize their advertising activity for any conditions Mother Nature may...