Tag: weather triggered ads

December 9

Use Weather Forecast Data to Place Google Search Ads

In our most recent post, we discussed the ability to use our weather API to instruct Google Ads to make campaign changes based around the current weather of your target audience. Given that digital advertising based off of current weather conditions in an area provides only one piece of the weather-triggered ads puzzle, we’re excited to share a similar tutorial to make Google ad campaign logic decisions based off of weather forecast data as well. Imagine the possibility of selling ice melt, umbrellas, or beach towels when forecast weather conditions tempt consumers the most. Similar to before, there’s some minimal...

November 13

AerisWeather How-To: Weather-Triggered Ads in Google Search and Display

In today’s competitive digital marketing environment, targeting has become more strategic and focused than ever across paid channels. Many companies are switching to dynamic advertising triggers to minimize waste and deliver when demand for their products and services are at their peak. In many businesses, one of the largest drivers of demand is current weather conditions. From showing low fares for flights to sunny destinations in the dead of winter to SKUs for rain protection gear at a major retailer during a heavy downpour, AerisWeather has experience in helping companies optimize their advertising activity for any conditions Mother Nature may...