Digital Marketing Specialist

AerisWeather is seeking a Digital Marketing Specialist to manage the company’s digital marketing initiatives - including but not limited to SEO, content & influencer marketing, paid advertising and social platforms.  AerisWeather's client base includes some of the leading brands in industry and covers a broad variety of sectors and geographies.  Our products power advanced BtoB and BtoC applications which leverage environmental data to deliver artificial intelligence algorithms, power digital marketing campaigns, enable IoT transportation solutions and many more.  The candidate will work closely with our Account Teams to identify and market to a wide spectrum of customer candidates and engage, educate and support existing clientele.

Responsibilities

  • Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services
  • Creates & conveys brand messages and improves brand awareness
  • Provides reports based on information collected such as marketing trends, competition, new products, and pricing

Requirements

  • 2-5 years of Marketing experience
  • Bachelor's degree in Marketing or related Business field
  • Understand and manage Google Ads, Bing Ads, and social media advertising networks
  • Understand and Manage Google Analytics & Google Tag Manager
  • Has an understanding of the technical integrations and foundation of ad networks and customer analytics
  • Content generation interest and technical writing proficiency

Additional Considerations

  • SEO knowledge and skills​
  • Graphics creation skills

About AerisWeather

AerisWeather’s API, Mapping Platform (AMP) and SDK toolkits power applications, algorithms and websites worldwide, providing developers the cost-effective & user-friendly resources they require for success.
Location

Eden Prairie, MN

Duration

Full-Time