Head of Marketing

AerisWeather empowers businesses worldwide by providing hyper-local data & imagery weather products. We interpret the weather in new and exciting ways that challenge the standard set forth by traditional weather companies. We ingest, analyze, transform and visualize data from an assortment of global sources to produce the best and most in-depth weather products. Our engineering teams adhere to the motto “by developers, for developers”, creating extensive and unique datasets, APIs, and toolkits to make working with weather data considerably easier for developers.

We are seeking a Head of Marketing to set the company’s marketing strategy and manage the digital marketing initiatives – including but not limited to SEO, content, paid advertising, and social.  The ideal candidate would be equally adept and skilled in working with both our Sales and Engineering Teams to provide market feedback and, craft solutions that help define our unique value proposition in the marketplace.  

Responsibilities

  • Oversee, staff, train, and nurture the Digital Marketing Team
  • Direct the day-to-day activities of the Digital Marketing Team to meet customer and company growth and retention goals
  • Track and trend adoption and product utilization
  • Develop a strong understanding of key customer’s business and use cases
  • Collaborate with Sales to develop client case studies & other marketing collateral
  • Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services
  • Creates & conveys brand messages and improves brand awareness
  • Generates performance reports detailing marketing trends (e.g. lead generation) as well as new product adoption and market pricing analyses
  • Manage Google Ads, Bing Ads, and social media advertising networks
  • Manage Google Analytics & Google Tag Manager

Requirements

  • 10+ years customer-facing or account management experience in a SaaS or software company
  • Content generation interest and technical writing proficiency
  • SEO knowledge and skills
  • API and/or GIS experience preferred
  • General understanding of JavaScript, Python, Node, HTML, and other popular development languages
  • Excellent interpersonal skills
  • Strong communicator in both presenting and writing
  • Highly consultative with savvy business acumen
  • Ability to multi-task and prioritize
  • Strong technical aptitude and ability/desire to learn
  • Experience in Mobile or SaaS a plus
  • Experience with Salesforce, Campaign Monitor, & Zendesk experience a plus
  • Has an understanding of the technical integrations and foundation of ad networks and customer analytics
  • Experience building marketing tools to help drive customer engagement, renewals & revenue growth
  • Google Ads, Bing Ads, and Social Media Advertising Networks
  • Google Analytics & Google Tag Manager
  • Graphics creation skills a plus
  • Bachelor's Degree preferred but not required

About AerisWeather

AerisWeather’s API, Maps and SDK toolkits power applications, algorithms and websites worldwide, providing developers the cost-effective and user-friendly resources they require for success.
 
What makes AerisWeather a cool place to work?
  • Casual work environment, with a respect for work-life balance
  • Support for learning and training with new technologies
  • Freedom to choose your own development platform and toolset
  • Private healthcare, parental leave, paid holidays, life insurance, target based bonuses, 401k retirement plan matching
AerisWeather is an equal opportunity employer that encourages applicants from all backgrounds, and is committed to providing a welcoming, inclusive work environment which empowers everyone to achieve their full potential.
Location

Eden Prairie, MN